Professional Nutrition Services began in 2003 as a consultancy offering nutrition and diet expertise, advice, ideas and communication savvy to the food industry, the public and the media.
About the ‘fork and egg’ logo
The fork and egg are symbolic of food and eating, but also represent the many opportunities and strengths of Professional Nutrition Services. Eggs represent high quality; after all they contain perfect protein. They are a highly nutritious food representing great value. In a culinary sense, eggs are incredibly versatile and provide clever technical capabilities – witness the finesse of a soufflé, or the marvel of a pavlova, for example. Eggs are down-to-earth, representing a traditional basic foodstuff familiar, reliable and trustworthy. Yet for a simple food, the egg has evolved to keep pace with the modern world. We now have multiple sized eggs, free-range and high-omega eggs, as well as a product called “No-egg” for those with egg allergy. We now have an active communications program from the egg industry to manage misconceptions about eggs, and the egg now has the Heart Foundation Tick in an effort to improve the reputation of this misunderstood food. The egg can be seen as emblematic of food and nutrition in the modern era and thus a perfect symbol of what we do.
About Nicole Senior
Nicole has been swimming in the nutrition pond for 20 years and still loves it. She loves translating the complexity of nutrition into practical, do-able advice that makes sense to her audience.
Nicole and her colleagues are all Accredited Practising Dietitians and Nutritionists so you can be sure they are highly trained, up to date, and maintain professional standards. They also have marketing and public relations training, experience and skills.
The Professional Nutrition Services team have a broad range of experience, including clinical work and private practice, public health and health promotion, NGO health organisations, food industry, environmental sustainability, writing, editing and speaking. They are well networked, with their finger on the pulse of the food and nutrition world.
Dietitians Association of Australia (DAA)
The Nutrition Society of Australia (NSA)
The Obesity Society
Australian Lifestyle Medicine Association (ALMA)
Q&A with Nicole, Principal Nutrition Consultant
Q: What is your personal philosophy about food and health?
A: Food is life! Time spent growing it, finding it, preparing it, eating it and composting the scraps is time well spent – a kind of daily meditation for wellbeing and a social glue that keeps friends and family connected. Now more than ever, the way we eat has a profound effect on the planet and its people.
Q: What motivates you to keep going in the field of nutrition?
A: Food makes the world go around and affects everything in one way or another. I’m constantly amazed at the ability of the right foods to benefit individuals, communities, populations and the world. It’s also nice to have knowledge and experience that so many people are interested in; I know I’ll always be needed, and I try to use my power for good.
Q: Why do you think despite knowing about healthy eating, people keep eating badly?
A: Because it’s too hard. Unfortunately, healthy choices are not always the easiest or cheapest choices, and there is declining food literacy in the community - knowledge of food and how to cook it for health and enjoyment. An added factor is that food has lost some of its importance in our culture - many people ‘eat to live’ rather than place emphasis on food for living well. I’m hoping our hunger for cooking shows on TV translates to more cooking at home.
Q: What is a short, sweet and simple piece of advice for people wanting to eat for better health?
A: Eat as you wish to be. Sounds very guru-esque, but basically think about what you eat, and try to eat with good intentions.